SEO Basics: Content and Site Structure
Content is the King. Everybody will say so, and that is the true. Unique content is the key of everything. Very important is also and Site/Blog Structure.Content:
Amount - Blogging helps you maximize in creating multiple pages on your website. Forums are another great way, but a little bit trickier than blogs. Making sure you have quality content will help more pages get indexed by the way of natural inbound links.
Fresh - Fresh content will bring the spiders back every time you write new content. Wordpress has an autopinger that automatically pings whenever you add new content. This is how a brand new post can appear within minutes in the Google index. Blogs/Forums can both generate lots of content with every new post/thread/comment that is created.
Size - Too many words or too little words in a page can be bad. I believe that Google looks at how many words an article contains. Most article directories require at least 350 words to approve your article. You can easily determine if the page is spam if the article is less than a couple of paragraphs. Also, if you’re planning to write over 500 words then you’re probably writing about too many broad topics on the same page. It would be better to have 2 articles indexed than having 1 long article. For Example, on FHA loans I can write about FHA, FHA Refinance, FHA Purchase, FHA Cashout Refinance, FHA Streamline Refinance, etc. I could put all the information on 1 page, but I can also write a nice article about each specific topic. This helps out with developing keyword rich content.
Site Structure:Bold/strong/h1 tags - are you overusing these tags? Bolding a whole page or paragraph will lessen the effect of using these tags.
Title tag - make SURE to include keywords in your title tags to help rank high. Remove stop words from your title tag. I like to use the pipes | and no more than three keyword phrases. Using commas in a title makes it look spammy IMO. Some people just put a line of keyword text which also looks spammy.
Interlinking - I believe every content page on your website should contain a link to another page in your website. Your WebPages should reference each other, and will help readers/robots find another page in your website.
External linking - a great way to help Google determine what type of site you have is by linking to an authority site that is in your niche. Be very careful who you link to. Especially, if you’re doing reciprocal linking with your own websites. If one page is penalized, then your other sites may suffer because they’re linking to the site that is being penalized.
Nofollow/noindex - making sure that links/pages are not indexed or nofollowed is very important. There are a lot of links that should not be indexed and/or should not receive any juice. Pages such as terms of service, registration, login, privacy info, etc should not be indexed, and these internal links should also contain nofollow. There are a lot of comment spammers that comment on a blog for the purpose of getting a backlink. Place a nofollow link attribute on these external links so you’re not giving away juice to a page that you may not recommend to others.
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