Chitika - The Better Adsense Alternative

Way back when overture came up with pay per click advertising, a trend started. Lot of search engine companies introduced the PPC program. But they could not make it impressive. However Google with their adsense program get hold of the market. As their search engine was most popular, they captured the market quite easily. The need for an AdSense alternative continues to grow. Based on the market response Yahoo launched their contextual advertising program. MSN will also be starting their program. Until recently, there hasn't really been a decent alternative to AdSense.

Onto the stage rushes Chitika - a great looking PPC advertising opportunity that delivers small pictures and a nice tabbed ad, delivering four or five times the information that one AdSense ad delivers. This content can be keyword targeted, giving you even greater control over your ads.

Recently Chitika started offering alternate ads, which allow you to show whatever ad you want to someone on your site that is not approved in the Chitika system to click. This means that if someone from a third-world country visits your site, and they are not on Chitika's authorized country list, they won't see your ads. This is good because, if they saw and clicked your ad, you wouldn't get paid for it anyway. So it's better to just put an alternative ad, such as an ad from Commission Junction or something that has the potential to still pay you.

The bloggers are quite happy with the Chitika program. They have given the unique spin by combining the tabbed structure, which gives the user facility to check the specification, review of the product, pricing and search option. Lot of bloggers are quite happy and promoting the program.

I applied the program and they approved it within less than 24 hours. Their response is quite fast.

Similarities between Chitika & Adsense:

Both have contextual mode. The ads will be based on the content of the page. Both offer search options. The business model is advertising on the website on revenue sharing basis. The webmaster will get the money based on the no. of clicks. You can have different colors for background, border.

Difference between Chitika & Adsense:

Chitika can work in non-contextual mode. In this mode, you can specify the keywords and ads will be displayed based on the keywords. Right now stats are updated once per day. But in case of google, you get real time stats. Google has smart pricing structure. Because of this, if you are low in search engine results, you will get few cents. However the top results sites will get much higher rate.

Results with Chitika:

Many bloggers were able to get 30